Google made big changes to the ways their search results rank, in the hope of furnishing it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, in another word, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, the good thing is that those keywords promoted by content rich links are not affected, and a few of them even gained a few positions, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they add your links to those linking websites without context, the content on those sites will never be updated, almost all of them are garbage, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers, the links on those spamming sites won’t work anymore.
A few real world examples will help to explain what I said. When I got into online marketing long time ago, I started with this keyword, Cam Straps, it was old way of link building all the way, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, the party was over when google updated it’s algorithm. Here is another keyword, chain pullers, most back links for this keyword are from articles and posts, not too many plain links have been built, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? Actually this is all about content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, such as this interesting blog, sherri hill , I didn’t put too much effort into it from start, but I never stopped posting, now it can even rank the highly competitive keywords. As we can see, quality blog marketing is much better than plain link building. Say you’re building your own bogging network, such as tie downs, you will have the power to push any sites up in search engines.
At the end of day all you have to do is to create quality content, share the content with people, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, long term strategy is required to improve anything of significance, i.e., selling online or improve your search rankings, keep doing what we have to do till the end of world. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, here I am going to show you an article in article directory or on a blog, take load bars as an example, nice writing, good content, published on popular site, this article is a good example of article marketing.
Last but not least, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, link your blog to twitter, then make sure every new post will post a new tweet, it’s easy and really useful, if you don’t use this tool it’s just too bad.